Marketing
New product launch
Mission-driven marketing
A premier global non-profit, with a mission to support research administration professionals in over 40 countries, successfully launched a first-of-a-kind online micro-credentialing education program, but initial results showed low engagement. Despite gamification, members weren’t finishing the courses they signed up for, resulting in slow growth.
We developed a sub-brand for the product, and built a marketing plan and email campaign with two key audiences: individual members and research institutions, to entice members to complete courses quickly and build momentum for the micro-credentialing program.
Sales increased 200% in the first two weeks of the campaign, and the client and board were thrilled with the messaging, style and engagement rates. Our continued support enabled our client to target new tactics and customers, driving continued growth of the program.
