Brand design
Turning customers into fans
A resonant brand design hits the ground running
The Founder of a data-powered sports start-up needed to develop a brand for a new product he was taking to market, on a tight timeline leading up to the NFL draft.
In the space of three weeks, we developed a name, logo, brand guidelines, sales materials, and messaging strategy to help him define the “why” behind his product and better resonate with his customers and guide ongoing product development and improvement.
The new materials facilitated more successful meetings with investors and prospective clients. With a solid brand and new sales collateral, the Founder successfully won two new clients and developed a working pipeline of 8-10 prospective new clients in just 60 days.
