Should Marketing be the Second "M" in STEM?

Marketing skills fit hand-in-glove with technical skills to deliver the customer experience that defines companies' success in a digital environment. It’s time to think of STEM as more than just Science, Technology, Engineering, and Math, and include Marketing to provide a more well-rounded set of critical skills that gets us closer to solving the problems of tomorrow.

Read the original article in Forbes, by AWL Chief Branding and Marketing Officer Holly Sydnor.