Purpose is powerful

With more and more value-driven consumer behavior, purpose has the power to help build trust, find unique opportunities to partner and expand, bounce back in times of crisis, and drive loyalty and productivity with employees.

82% of customers agree a company’s trustworthiness matters more than it did a year ago. - Salesforce.com

Are you communicating your purpose to unlock its power? Clarifying your purpose, and communicating it effectively and authentically to customers, partners and employees can unlock untold value, and help firms build “trust equity” to buoy them in times of crisis. Read more and download our full .pdf HERE.